Computers and Peripherals Wholesale Distributors:
Industry Snapshot and Competitive Dynamics
Dr. Sandy Boyson, September 7, 2005

The Role of Computer and Peripheral Wholesale Distributors in The Value Chain

  • Alleviates need for suppliers/manufacturers to maintain extensive inventories and helps them avoid risk positions.
  • Helps suppliers/ manufacturers save on the costs of establishing sales forces.
  • Provides One Stop Shopping to customers.
  • Provides extended credit terms to customers
  • Enables customers to avoid inventory buildup.

Snapshot Of The U.S. Industry

  • Total Industry Revenue 2003-2004: $273.6 billion
  • # of Enterprises:  10,026
  • # of Employees: 330,637

Types Of Computer & Peripherals Wholesale Distributors

  • Source & sell globally a full spectrum of finished systems, components and software: Arrow, Ingram
  • Specialize in sourcing from Asia & selling in U.S.: Global Sources
  • Buy and sell used or refurbished equipment and peripherals: Network Liquidators

Types Of Distributors

  • Specialize in reselling specific brands such as IBM PCs: Synnex
  • Specialize by customer segments such as VARS and System Integrators: Atomic Park.
  • Specialize in custom configurations of systems: Computer & Control Systems
  • Act as aggregators of multiple other distributors and serve as an inter-enterprise hub: CNET

Major Industry Trends: Concentration Trend

  • In 1970, top 5 electronics distributors accounted for 25% of industry revenue
  • In 1990, top 5 accounted for 60% of revenue
  • In 2000, top 5 accounted for 75% of revenue

Major Industry Trends: Dominant Companies

  • Ingram Micro
    $25.4 billion revenues; 13,600 employees
  • Arrow Electronics
    $10 billion revenues; 12,450 employees

Major Industry Trends: Downward Trend In Profit Margins

  • Ingram had $2.92 billion in North American sales in 2004, 4 % growth versus year ago
  • But gross margins were only 5.37%, 8 basis points lower than year ago quarter.
  • The company attributed the reduction in margin to "increased competitive environment in North America" (Annual Report 2004)

Operation Challenges: Order Surges

  • Batches of orders arrive late in day, right before FEDEX/UPS pickups.
  • Due to order surges, Arrow dropped from 94% same day ship rates to 75% in its four North American warehouses over a two year period.
  • This leads to customer complaints about missed shipments.
  • It also leads to increased freight costs from using premium services to compensate for missed schedules.
  • As a result of surges, Ingram has to hold $1.88 billion in inventory or 27 days of on hand inventory.

Operation Challenges: Order Surges

  • Batches of orders arrive late in day, right before FEDEX/UPS pickups.
  • Due to order surges, Arrow dropped from 94% same day ship rates to 75% in its four North American warehouses over a two year period.
  • This leads to customer complaints about missed shipments.
  • It also leads to increased freight costs from using premium services to compensate for missed schedules.
  • As a result of surges, Ingram has to hold $1.88 billion in inventory or 27 days of on hand inventory.