Computers and Peripherals Wholesale Distributors:
Industry Snapshot and Competitive Dynamics
Dr. Sandy Boyson, September 7, 2005
The Role of Computer and Peripheral Wholesale Distributors in The Value Chain
- Alleviates need for suppliers/manufacturers to maintain extensive inventories and helps them avoid risk positions.
- Helps suppliers/ manufacturers save on the costs of establishing sales forces.
- Provides One Stop Shopping to customers.
- Provides extended credit terms to customers
- Enables customers to avoid inventory buildup.
Snapshot Of The U.S. Industry
- Total Industry Revenue 2003-2004: $273.6 billion
- # of Enterprises: 10,026
- # of Employees: 330,637
Types Of Computer & Peripherals Wholesale Distributors
- Source & sell globally a full spectrum of finished systems, components and software: Arrow, Ingram
- Specialize in sourcing from Asia & selling in U.S.: Global Sources
- Buy and sell used or refurbished equipment and peripherals: Network Liquidators
Types Of Distributors
- Specialize in reselling specific brands such as IBM PCs: Synnex
- Specialize by customer segments such as VARS and System Integrators: Atomic Park.
- Specialize in custom configurations of systems: Computer & Control Systems
- Act as aggregators of multiple other distributors and serve as an inter-enterprise hub: CNET
Major Industry Trends: Concentration Trend
- In 1970, top 5 electronics distributors accounted for 25% of industry revenue
- In 1990, top 5 accounted for 60% of revenue
- In 2000, top 5 accounted for 75% of revenue
Major Industry Trends: Dominant Companies
- Ingram Micro
$25.4 billion revenues; 13,600 employees - Arrow Electronics
$10 billion revenues; 12,450 employees
Major Industry Trends: Downward Trend In Profit Margins
- Ingram had $2.92 billion in North American sales in 2004, 4 % growth versus year ago
- But gross margins were only 5.37%, 8 basis points lower than year ago quarter.
- The company attributed the reduction in margin to "increased competitive environment in North America" (Annual Report 2004)
Operation Challenges: Order Surges
- Batches of orders arrive late in day, right before FEDEX/UPS pickups.
- Due to order surges, Arrow dropped from 94% same day ship rates to 75% in its four North American warehouses over a two year period.
- This leads to customer complaints about missed shipments.
- It also leads to increased freight costs from using premium services to compensate for missed schedules.
- As a result of surges, Ingram has to hold $1.88 billion in inventory or 27 days of on hand inventory.
Operation Challenges: Order Surges
- Batches of orders arrive late in day, right before FEDEX/UPS pickups.
- Due to order surges, Arrow dropped from 94% same day ship rates to 75% in its four North American warehouses over a two year period.
- This leads to customer complaints about missed shipments.
- It also leads to increased freight costs from using premium services to compensate for missed schedules.
- As a result of surges, Ingram has to hold $1.88 billion in inventory or 27 days of on hand inventory.